Founded in Korea in 2004, Dr. Jart+ pioneered the invention of the BB Cream, setting the standard for multifunctional beauty. On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California, by brothers Dean and Davis Factor . Here we asked Jocelyn to help us… Continue reading The Estée Lauder Companies Closes Becca Cosmetics
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The Estée Lauder Companies Closes Becca Cosmetics
For its part, Estée Lauder, has seen growth in China via marrying influencer content with social media and livestreaming. According to Glossy-exclusive Launchmetrics data, which tracks where influencer content comes from, the Chinese version of TikTok, Douyin, represented 48% of Estée Lauder’s influencer voice in February. In fact, nine out of the 10 top posts… Continue reading The Estée Lauder Companies Closes Becca Cosmetics