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At first, the couple allocated $20,000 to import and resell top-of-the-line cookware from Europe to Americans. The Sontheimers also obtained the sole U.S. distribution rights for three prototype food preparation machines purchased from the inventor of Robot-Coupe’s restaurant food processors. This device was a food processor with a feed tube large enough to hold whole… Continue reading Cuisinart Corporation Company Profile, Information, Business Description, History, Background Information on Cuisinart Corporation

Around 1983, Kitchen Aid introduced a direct competitor to the Cuisinart food processor–a high-priced food processor manufactured by Robot-Coupe. In response, Cuisinart instituted a trade-in allowance on its food processors to encourage existing food processor owners to upgrade their equipment. Consumers were allowed up to $66 in credit toward the purchase of a newer, more… Continue reading Cuisinart Corporation Company Profile, Information, Business Description, History, Background Information on Cuisinart Corporation

Consumers liked–and purchased–competitors’ smaller and cheaper machines. They complained that Cuisinart models were too big and bulky to keep on kitchen counters. Frequently stored in closets, Cuisinart food processors had to be lugged out of hiding, which made their use inconvenient. Six to eight blades often overwhelmed the average cook, who saw uses for maybe… Continue reading Cuisinart Corporation Company Profile, Information, Business Description, History, Background Information on Cuisinart Corporation